'Take the first step' and Awareness Week 2019

28 Jun 2019
Take the first step campaign and Awareness Week

'Take the first step' campaign and National Adult Literacy Awareness Week 8 - 15 September

Planning is now in full swing for the 'Take the first step' campaign and our national Adult Literacy Awareness Week this September.

Similar to previous years, the main aim of the campaign is to raise awareness of literacy issues in Ireland and to encourage adults who have difficulty with reading, writing, maths or technology to contact a Freephone support line to get the help they need. Once they call, we will put them in contact with their local ETB Adult Education Centre or tell them about other free services that will meet their needs.

The campaign will include national and regional radio advertising, video, digital and social media posts, and some outdoor advertising. Local radio and digital advertising will promote local ETBs and their phone numbers.

This year, we have arranged for four new videos of ETB learners that will be shared on social media and other digital platforms. Filming has taken place with four students from Limerick and Clare Education and Training Board (ETB), Waterford Wexford ETB, Kilkenny Carlow ETB and Kildare Wicklow ETB. Each video shows how returning to education has improved their confidence and helped them in other areas of their lives such as being able to do the driver theory test, do further education and training courses, manage healthcare issues, and for one non-Irish participant, how it helped them integrate into Irish society and also get a job.

The campaign will be launched on Friday, just before International Literacy Day on Sunday 8 September.

This also leads nicely into our National Adult Literacy Awareness Week 8 – 15 September, when we will be doing lots of interviews and media activity to raise awareness.

Order posters today
If you haven’t yet ordered posters please get in contact as soon as possible. And if you want us to organise a local press release or media interviews we are happy to help you.

To find out more about ordering posters or press releases please contact Patrick Gleeson at pgleeson@nala.ie or 01 412 7916.

The Take the first step campaign is funded by SOLAS, the state further education and training authority and is a key part of the National Literacy and Numeracy Strategy within the Further Education and Training Strategy 2014-2019. The advertising will be broadcast for the month of September.